Crafting the story
and shaping
the journey

A wearer of many hats: dad, husband, content designer, digital strategist, and marketer.

Explaining what I do can be tricky because it’s broad, but how I do it is easier: I solve complex problems, uncover needs, shape stories that connect, and make digital experiences feel human.

Why do I do this? To fuel as many adventures as possible with my family, on two legs, two wheels, or with a paddle in hand.

I was born in England, spent almost a decade in the US, and now I call Vancouver, Canada, home, with the ocean and mountains as my backyard.