Selling A Lifestyle Content & Journalism

    Project Description
    For the cycle clothing company Tenn-Outdoors, I introduced the concept of selling a lifestyle, rather than promoting products purely on price and features.

    The previous cold sales heavy website banners were uninspiring and did little to evoke a feeling of empathy, the visual overhaul of the website helped to improve brand perception by creating a brand that the customers could be relate to.
    Client
    Tenn-Outdoors




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