Olympic Test Event Content & Journalism  •  Digital  •  Marketing

    Project Description
    The 2011 ITTF Pro Tour Grand Finals doubled up as the Olympic test event for table tennis, at the London 2012 venue of ExCeL.

    I was the Olympic Test Event Media Manager, as well as being in charge of event marketing and project managing all marketing and pre event promotional work, along side my team of professional staff.
    Pre Event
    Prior to the event my role involved project managing the pre event promotions, website creation, media accreditation, publicity and PR, as well as planning for all of the media requirements at the event.
    During the Olympic test event I was the Media Manager for the large press contingent made up of 148 accredited journalists covering, print, web, radio, photography and TV. Although a high proportion were from the leading UK Press, the event attracted world wide exposure, with representation from Brazil, Hungary, Japan, China, Australia and mainland Europe. My main tasks for this involved arranging interviews with players and key individuals, running and overseeing the Media Centre, ensuring all members of the media adhered to the IOC regulations being enforced by LOCOG and making the journalistic process as smooth as possible for those attending.

    From an internal perspective I was also overseeing a team of ETTA staff who were producing in depth coverage across all digital mediums, as well as LOCOG staff acting as mixed zone and photography managers.

    Press Coverage
    This level of competition attracts a global market in a normal year, but with the added “Olympic Effect” the media interest dramatically increases, as demonstrated by the attraction of close to 150 journalists. Below is a summary of some of the publications that reported on the event:

    o Guardian
    o BBC Sport Website
    o Inside The Games
    o Today
    o Sky Sports
    o Eurosport
    o The Metro
    o The Evening Standard
    o More Than The Games
    o BBC
    o Channel News Asia
    o Telegraph
    o The Score
    o Around The Rings
    o Sporting Life
    o CNN
    LOCOG, ITTF, The English Table Tennis Association