From Olympic Test Event media management, through to branding and print campaigns, this is an overview of my traditional marketing and events work.
Ping Pong anytime, anywhere, anyone. The creation of an instant table tennis to drive social participation.
Created in order to increase social participation in the sport of table tennis, using the concept of; Ping Pong anytime, anywhere, anyone, the Instant Ping! Pong pack was an offshoot of the Ping! project. Ping! saw tens of thousands of people play on free to use tables placed around high profile public sites in the major cities of the UK.
The pack consisted of an adjustable roll net, bats, balls and a booklet containing tips and game cards, all packaged up in a printed cotton bag.
Acting as project manager, print/product buyer and copywriter, the Instant Ping! Pong pack needed an identity to be created, artwork and content creation for the bag and booklet and website, as well as the print and products to be sourced and purchased.
This was supported through social media activities, with tweets and photos pulled through to the website via #instantpingpong, as well as a promotional video.Client
English Table Tennis Association
My digital portfolio spans strategic planning, implementation and running of a wide variety of digital campaigns.
Sports journalism work for prime time TV and market leading sports titles, as well as the strategic creation and management of content across social, digital and traditional marketing channels.