Acting as the researcher and co-author, this social media research paper was created for the specialist PR and Marketing agency, Magenta Associates, to analyse the social media performance of the top 50 Facilities Management companies.
    The in-depth analysis, took into account variables such as the frequency, timing and content of posts, as well as the channel selection, audience size, interaction, branding and signposting from the companies website.
    The 44-page report was then available for the facilities management industry to purchase as a hard copy, or as a downloadable PDF.