Portfolio

    For the cycle clothing company Tenn-Outdoors I introduced the concept of selling a lifestyle, rather than promoting products purely on price and features. 
     
    The previous cold sales heavy banners were uninspiring and did little to evoke a feeling of empathy, the visual overhaul of the website helped to improve brand perception by creating a brand that the customers could be relate to.
    Tasks:
    Copywriting
    Photography
    Image sourcing
    Project management
    Marketing

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