For the cycle clothing company Tenn-Outdoors I introduced the concept of selling a lifestyle, rather than promoting products purely on price and features.
The previous cold sales heavy banners were uninspiring and did little to evoke a feeling of empathy, the visual overhaul of the website helped to improve brand perception by creating a brand that the customers could be relate to.
Tasks: Copywriting Photography
Image sourcing Project management Marketing
A visual overhaul of a website to enforce a new marketing outlook.